How to Use People to Activate Your Employer Brand

How to Use People to Activate Your Employer Brand What’s the best source of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant that has a strong human focus in its employer brand activation. John Graham Jr.  is the  Global Talent Acquisition Social Digital Strategy Lead  at  Merck. In this episode, he shares his journey with the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important for employer branding, where he thinks employer branding is heading in the future and what tech stack he uses on a daily basis. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: What the culture is all about at Merck, and why the term Inventiveness is important. What talent  challenges Merck face on a daily basis and why they combat this. How Merck formulated their employer brand strategy from ideation to execution. What the terms Invent, Impact and Inspire mean to Merck. What Mercks 4 EVP pillars are. Whats unique about Mercks EVP. How Merck activates their EVP. What is Johns tech stack when it comes to winning at employer branding. What Johns top 3 tips for employer brand managers are. Whats next for employer branding in general, according to Johns crystal ball! Connect with John on LinkedIn.